The freedom to choose is a major part of our daily lives, no matter how you look at it. The vast array of cuisines, venues, clothes, holidays, gadgets and so on can sometimes be overwhelming and this has had a massive impact on the traditional marketing strategies we’ve been using for decades.
So how can you ensure your kiosk is a cut above the rest? Follow these three tips for marketing your kiosks:
Making an Impact
Advertising is becoming progressively more risqué and outrageous but this is completely deliberate on the part of the marketers. Bookmakers like Paddy Power go out of their way to create adverts that stick in your mind due to the outrageous nature of their content – these statements make an enormous impact on the customer, increasing retention and engagement.
Your kiosk needs to have a similar impact on the customer if it is to capture their attention. Granted, there’s no need to have potentially offensive content but something that sticks in the mind of the public is essential.
One great example of kiosks spreading a positive brand image came courtesy of Coca-Cola: users simply hugged the machine and they received a free bottle of the beverage all whilst being shown brand imagery.
Make your kiosk as attractive as possible but make sure there is a unique selling point that leaves a permanent impression on the user.
Thinking Outside of the Box
The traditional image of a dull and grey unit needs to be avoided if you are to successfully market your machine and push your brand message.
Work with your kiosk manufacturer because the design possibilities are endless; you can apply various laminate designs to a kiosk to help it stand out and linking them to your product or service is a great place to start. If you’re a plumbing company; why not investigate the possibility of a tap shaped fascia? Or if the kiosk is to be deployed in a zoo; leopard print perhaps?
Giving your kiosk personality might seem an obvious suggestion to some but the notion is still viable and this approach resonates well with the public.
The first thing a user will see on your kiosk is the landing page; usually a screen featuring the brand livery and conforming- to- house style. This landing page is essentially the kiosk’s chance to make a first impression – if the audience can interact with it; they will be more likely to engage.
Demonstrative material, videos and games are a great way to keep a user engaged with the unit and its main purpose. A wayfinding kiosk may not need a fancy landing page but it needs something to prevent the user from simply using a map application on their mobile phone – you need to get their attention and then keep it for as long as possible.
Studies have proven that visual marketing is more effective than print advertising and it’s clear that the industry is shifting to interactivity faster than ever before – don’t be left behind.