Waiting rooms are probably the most appropriately named rooms we ever use as human beings. You enter the waiting room and then it begins – the endless, torturous… waiting.
This isn’t artistic licence or anything else you may call it; sadly it is fact. Waiting rooms are very boring places. So how about improving the waiting room? Why not make it the ‘happy to wait’ room? Can it be done? YES!!!!
Touchscreen technology has now reached a point that it is affordable and accessible to virtually any business – especially those busy enough to justify having waiting rooms! So the question is; why is your waiting room still so boring that it doesn’t have at least one touchscreen interface to keep your waiting public occupied – here’s several reasons why you need one:
Information is key to success, survival and enjoyment. If you don’t know things then you can’t enjoy things basically. The same can be said of waiting rooms – if you don’t provide information to your waiting public then they will be in painful ignorance for the length of their stay.
An information point saves you shouting out how long the public must wait at any given moment – it can be programmed to display schedules that update based on delays or even be used by the public to access information about their appointment. How much easier does that sound!?
Whether the advertising budget has any money left in it or not; it would be wise to invest what is available into digital signage in your waiting rooms. The obvious question here is why advertise when the audience on offer are already your customers but then ask yourself again – why aren’t you advertising to your existing customers?
A digital display in a waiting room captivates a captive audience – especially if it is brightly lit and animated. Advertising starts in your own building and digital signage is the best way to promote your business to your existing clients.
The worst thing about touchscreen interfaces are usually the queues to use them; that’s pretty much all there is to it. If you only have one screen on offer to a waiting room with a capacity in excess of one person then it is a wasted endeavour.
Consider a cinema designed for one person and you’ll start to understand the point. If your audience is very large, you must accommodate for large numbers. One screen for fifty people isn’t enough – one screen for ten people is pushing the limits of acceptability; you need to be efficient if your waiting room is going to be a place worth being.
In brief; waiting rooms need to be brought into the 21st century and the best way to do this is by making them interactive for a mass audience. A doctor’s surgery will play host to thousands of people every week as an example – would one screen be enough? Not a chance.