Since the emergence of retail kiosks in the 90’s, we have seen significant growth in kiosks used in a vast amount of retail environments. Consumers have become expectant of a positive multi-channel shopping experience, due to the abundance of self-service applications. Furthermore, retailers are seizing the opportunity to deploy in- store applications to maximise services, gain customer loyalty and boost sales.
Recent research reveals that 85% of consumers desire access to digital content in-store. With a retail kiosk in place, consumers are able to take control in their buying decisions and at the point of purchase. Shoppers desire short queues, reduced waiting times and a speedier service. Kiosks make processes faster and more efficient, enhancing the in-store experience.
Touch screen applications are making it possible for customers to browse a full product range in-store and purchase items at their leisure. Online shopping has become a worldwide phenomenon in recent years, giving consumers another outlet to meet their buying needs. Consequently, people are becoming more familiar with user interfaces to make purchases. Bringing this novelty in-store with a kiosk is a beneficial move for both customers and businesses.
With self-service kiosks improving the customer experience, the customers are happier and as a result become more loyal to the retailer. Some retailers are utilising kiosks to encourage customers to sign up to their loyalty scheme and to offer members exclusive deals.