With Parkex 2025 just over a week away, the countdown is well and truly on to Europe’s flagship parking event and one of the biggest highlights in our expo calendar.
As we prepare to showcase our latest innovations and connect with industry partners across the continent, we’ve been inspired to sit down with key members of our team for an insightful Q&A session: Nick Lye (Sales Director), Sam Pryor (Solution Sales), and Ron Buck (Parking Business Development Manager).
Below, our expert team share their thoughts on some of the parking sector’s biggest challenges, everything from tackling aging infrastructure to enhancing payment security and creating new revenue streams through innovative technology solutions.
Read on to discover why this year’s Parkex is particularly special as our first since joining the Modaxo family, and how we’re continuing to drive innovation in parking payment solutions that meet the evolving needs of operators and their customers.
Attending this year’s Parkex? Find out more details about the event and how to register here.
Nick Lye: Parkex has always been a major highlight on our events calendar, and this year is no different— in fact, it’s even more exciting because it’s our first Parkex since joining the Modaxo family. That’s a huge milestone for us, and we’re looking forward to showcasing how that partnership is already helping us to accelerate innovation and expand what we can offer our customers. It’s also a brilliant opportunity to connect with existing partners and meet new ones face-to-face. There’s no substitute for those real conversations where we can understand people’s challenges and share ideas that move the industry forward.
Sam Pryor: For me, the real value of Parkex lies in the collaboration. It brings together such a diverse cross-section of the parking world—from local authorities to private operators and tech providers. It’s a fantastic space for learning, and we always come away with fresh insights and new perspectives. On the Cammax stand this year, we’ll be demonstrating our latest payment solutions and showing how our systems can be tailored for just about any environment. We’re looking forward to some really great conversations.
Ron Buck: This is something we encounter all the time, operators struggling with outdated, inflexible systems that no longer meet customer expectations or business demands. Legacy equipment often has a clunky user interface, limited payment options, and lacks any real integration capability. It restricts revenue growth and creates unnecessary frustrations.
The evolution of parking payment technology over the past few years has been really impressive, and we’re proud to be at the forefront of that innovation. At Cammax, we’ve built our parking solutions to be the exact opposite of those legacy systems. Whether it’s Pay on Entry, Pay on Exit, or VRM Allow List systems, we provide end-to-end solutions that are modern, flexible, and fully integrated.
What sets our systems apart is their adaptability. We can configure our machines to work with virtually any car park setup, from single-site operations to complex multi-location estates. Our machines support everything from contactless payments and mobile pay to cash, and they’re designed to fit into any car park infrastructure, no matter how complex.
We take the time to understand each operator’s environment and goals, and we tailor the solution accordingly. Our experience spans a wide range of sectors: everything from retail parks, transport hubs and education to council spaces and lorry parks — which means we’re well-versed in adapting to the unique needs of each one. We’re not just supplying machines, we’re helping operators future-proof their entire parking operation.
Nick Lye: We’re acutely aware of the growing fraud concerns in the parking sector, particularly the rise in scams involving fake QR codes and fraudulent parking apps. These issues have caused significant problems for both operators and drivers over the past year.
One of the inherent advantages of our physical payment machines is the enhanced security they provide compared to app-only solutions. Our terminals offer secure cash and card payment options while still accommodating those who prefer smartphone payments, essentially providing the best of both worlds from a security perspective.
It’s worth noting that last year, the British Parking Association (BPA) specifically recommended that operators should offer diverse payment choices as a key strategy to combat fraud, which aligns perfectly with our approach. By providing multiple secure payment channels through a single touchpoint, we’re helping operators implement this guidance effectively.
On the physical security front, our latest gen machines feature significantly enhanced protection measures. We’ve incorporated reinforced panels, sophisticated keyless entry systems, and advanced mechanical security mechanisms specifically designed to prevent vandalism and unauthorised access. The cash handling components in particular have been completely redesigned with security as the primary consideration.
Sam Pryor: The most forward-thinking parking operators now view their infrastructure as multifaceted platforms rather than just payment collection points, and our systems are designed to support this evolution.
Our Pay and Display system offers one of the most immediate opportunities for additional revenue through its digital advertising capabilities. The large, high-definition screens that make our interfaces so user-friendly also provide prime advertising real estate. Operators can promote their own services, sell advertising space to local businesses, or even create partnerships with nearby attractions to offer discounted entry—all of which can generate significant supplementary income.
Another increasingly popular approach is using our VRM Allow List functionality to create premium parking options or loyalty programs. For example, operators can offer guaranteed spaces for regular customers or create tiered membership schemes with preferential rates. We’ve seen this work particularly well in retail environments where parking can be integrated with store loyalty programs.
What’s exciting is that we’re constantly working with operators to identify new revenue opportunities, so when you invest in our technology, you’re not just upgrading machines—you’re unlocking new commercial channels.
Ron Buck: Customisation is truly at the heart of our offering, and it’s something that sets us apart in the market. We understand that no two operators have identical requirements, which is why we’ve built flexibility into every aspect of our solutions.
From a visual perspective, our machines can be fully branded to match an operator’s identity, from the physical housing colour schemes to the on-screen interfaces. This creates a seamless brand experience for customers and helps reinforce the operator’s presence. For sites with multiple stakeholders, such as retail parks or transport interchanges, we can even incorporate multiple branding elements to reflect different partners.
When it comes to payment methods, we pride ourselves on offering comprehensive options. Our machines support everything from traditional cash and card payments to contactless and a range of mobile payment solutions. Operators can choose which payment methods they want to enable based on their customer base and operational preferences.
Third-party integration is where we’ve made particularly significant advances. Our systems are designed in a way that allows them to communicate with virtually any parking management system, enforcement solution, or back-office software. We’ve successfully integrated with numerous ANPR providers, barrier systems, and financial platforms to create seamless end-to-end solutions.
Beyond these standard customisation options, we frequently develop bespoke functionality for specific client requirements and because we’re continuously evolving our products, operators can be confident they’re getting the most up-to-date technology (not just a machine that works today, but one that keeps pace with their future plans).
Sam Pryor: Each of our systems is designed with flexibility in mind, so operators can choose a solution that best fits the flow of their site and the experience they want to offer their customers.
Our Pay on Exit system is ideal for locations like retail parks, hospitals, or transport hubs where dwell times vary. It allows drivers to pay only for the time they’ve used, making it fairer and often more popular with customers. It also helps reduce overpayments and complaints, while maximising revenue for the operator.
Pay on Entry is great for more controlled environments like private car parks or certain leisure destinations where a fixed stay model is preferred. It offers a quick, straightforward transaction for users: they pay upfront, get on with their day, and don’t need to return to the machine before leaving.
Our Pay and Display solution has evolved dramatically from traditional systems and offers several benefits for locations with predictable short-term parking needs. The large, intuitive interfaces significantly reduce transaction times compared to older systems, and the advertising capabilities provide a unique opportunity for additional revenue streams.
What’s particularly valuable about our approach is that we work closely with operators to identify which system, or combination of systems, will best serve their specific operational needs and business objectives, rather than trying to force-fit a single solution across diverse environments.
Nick Lye: The market is crowded but what truly sets Cammax apart is our approach to partnership rather than just being a vendor. We don’t simply drop equipment and move on, we invest time in understanding each client’s unique challenges and objectives before recommending solutions. This consultative approach means our implementations are precisely aligned with operational needs rather than forcing operators to adapt to our technology.
From a product quality perspective, our UK-based design and manufacturing gives us significant advantages. It allows us to maintain exceptional build quality while offering greater customisation flexibility than competitors who rely on imported standard units. We can rapidly incorporate client feedback into design iterations, ensuring our machines evolve in line with real-world operational requirements.
Our software development capabilities are another key differentiator. Unlike many providers who simply resell third-party software, we develop our applications in-house. This means we can offer truly integrated solutions where hardware and software work seamlessly together, and we can implement custom features without dependency on external developers.
Perhaps most importantly, our customer service model is built around continuity. Our customers work with the same team members from initial consultation through implementation and ongoing support, creating relationships built on deep understanding of their business. Our support team isn’t a separate entity, they’re part of the same team that designs and builds the systems, meaning technical issues are resolved efficiently by people with intimate product knowledge.
Ron Buck: Scalability is a key part of our design philosophy. Many of our clients start with a single site or a small number of machines but have ambitions to grow— and our systems are built to grow with them.
Because our hardware and software are modular and fully integrated, it’s easy to expand from a single machine to a full estate across multiple locations. Operators can also switch between systems: for example, moving from Pay on Entry to Pay on Exit, without needing to replace their entire infrastructure.
We also ensure that our solutions are compatible with future upgrades, whether that’s integrating with enforcement systems, loyalty schemes, or third-party platforms. It’s all about giving operators confidence that the investment they make today won’t hold them back tomorrow.
Sam Pryor: We’ve developed a wide range of payment machines to suit virtually every type of parking facility: indoors, outdoors, wall-mounted, or freestanding. We know that no two sites are the same, so offering flexible form factors is essential.
At Parkex 2025, we’re really looking forward to showcasing some of our most latest parking payment machines including our CirrusPay pay station, a sleek, cashless unit that’s become one of our most popular models in recent years. It’s weather-resistant, durable, and thanks to its intuitive software, it can be deployed as Pay on Entry, Pay on Exit, or Pay and Display—making it incredibly versatile.
Then there’s our CamPay v3, which is perfect for sites that still need to cater for both cash and card-paying customers. It features a large, full-colour touchscreen, intuitive navigation, and a host of secure payment and validation options. It’s a great all-rounder for councils, hospitals, or operators with mixed demographics.
We’re also excited to be once again be demoing our Orion pay station at the show. It’s one of our newest models, designed for cashless environments, with a strong focus on user experience and visual impact. Its large, vibrant screen is ideal for customer interaction and also opens up new revenue opportunities through advertising. Optional extras like barcode validation and Smart PAYG make it a forward-thinking choice for any operator.
Nick Lye: It’s absolutely essential. No parking solution is truly successful unless it’s been built around the real-world needs of the operator— and that only happens through close collaboration.
At Cammax, we see ourselves as a partner, not just a supplier. From the initial consultation through to installation, training, and ongoing support, we work side-by-side with our customers. We listen carefully, ask the right questions, and apply our experience to recommend the best approach, not just what’s easiest to roll out.
We also stay close to our partners post-deployment. Whether it’s responding to evolving requirements, suggesting enhancements based on user data, or supporting with future expansions, we’re always there. That level of involvement is what builds trust— and it’s why so many of our clients come back to us time and again.