Kiosks Are Getting Social
In a world dominated by Twitter, Facebook, Instagram, Tumblr and so on, no one can deny the power of the social share as a significant resource for tapping into the psyche of the consumer. With a reach of 82% of the world’s online population, there are around 1.2 billion social media users on a global scale, ready for your business to connect with (source). Playing such a huge part of our lives, and having such a big influence over our choices, it’s clear that social media is an integral part of the success of any business.
Social media kiosks are becoming more and more popular as consumers have an increasing desire for media sharing every aspect of their lives. This means there’s a huge opportunity for businesses to harness this new medium and use it as a platform to appeal to their consumers in new ways. But how exactly are kiosks being used and how can they prove beneficial to your business? Read on to find out;
Having high customer engagement rates is becoming essential for a business’ success and as a result, companies are looking for innovative ways to connect with their audiences. Social media kiosks provide physical points for sharing by inviting consumers to take photos, make edits using the digital touch screen, and post to their social sites. Encouraged by the social share, consumers are allowing business’ to connect with them on a more personal level, and in turn business’ are engaging with their consumers.
As consumers look to mobile devices more and more to maximise absolutely every moment, it’s vital to be visible across a multitude of digital channels. There is now a huge opportunity for business’ to target their consumers where they are hanging out; that includes online as well as offline. That means engaging with audiences when they’re keen to engage; places such as the cinemas, universities, restaurants, festivals, bars and so on. Social media kiosks in high volume locations encourage social interaction, social share and higher visibility for your brand.
Social share in the ultimate word of mouth and this clear from a new report carried out by Forrester Research, which found that 70% of consumers trust brand recommendations from friends and family (source). Social media kiosks mark a clear shift from the traditional ‘push’ methods of advertising to a more refreshing ‘pull’ method. What this means is that social media kiosks present an ideal marketing opportunity, whereby the consumer is empowered to become the marketer – without really knowing it.
Businesses no longer need to push information out as, if executed well, consumers are more than happy to do it on their behalf. For example, once a user has been engaged with a social media kiosk, they will take a photo which will then be branded with the company logo. Upon sharing the photo to Facebook or Twitter etc. the consumer endorses the brand/company and markets it to a much wider audience – all of whom could be potential new leads for your business.
Social media kiosks not only allow your consumers to have a bit of fun, but they are also a great way for a business to showcase their personality. By showing customers that you can provide ‘entertainment’ value, as well as offer great a product/service, you can relate to them on a human level rather than a ‘corporate’ level. Bridging the gap between social and professional immediately makes a business more trustworthy and tangible, giving you the edge on the competition.
As a digital business it pays to be social. So the question is, does your business need to brush up on it’s social skills? If you’d like to find out more about how your business can benefit from deploying a social media kiosk, contact Cammax today!
Image source: socialsearchmobile.org